{"id":73,"date":"2017-02-07T20:15:25","date_gmt":"2017-02-08T01:15:25","guid":{"rendered":"https:\/\/www.sbnphiladelphia.org\/a-culture-of-reflection-is-a-culture-of-innovation\/"},"modified":"2018-04-27T11:02:53","modified_gmt":"2018-04-27T15:02:53","slug":"a-culture-of-reflection-is-a-culture-of-innovation","status":"publish","type":"post","link":"https:\/\/www.sbnphiladelphia.org\/member_connections\/a-culture-of-reflection-is-a-culture-of-innovation\/","title":{"rendered":"A Culture of Reflection Is a Culture of Innovation"},"content":{"rendered":"

The Message Agency Story<\/h2>\n

\u201cTo me, business is personal. I cannot separate the two.\u201d -Marcus\u00a0Iannozzi<\/p><\/blockquote>\n

\n
Reflection.<\/h5>\n

From the Latin, reflexionem\u200a\u2014\u200a<\/em>\u201ca bending back\u201d (Online Etymology Dictionary<\/em>).<\/p>\n

Any attempt to undervalue the role reflection plays in innovation would be a fool\u2019s errand. Whatever the purpose of innovation\u200a\u2014\u200aproducts, services, workplace culture, societal impact\u200a\u2014\u200aconscientious reflection precedes, and even incites, innovative thinking. How else can you consciously re-think or challenge the conventional structures and practices of business that inform how a company engages with its community, both within its walls and beyond, without first looking back so as to look forward?<\/p>\n

This is why I find it important to note the etymology of the word reflection. The root of this word takes the concept of how one thinks about the world around them and hurls it out of a site of thinking into a place of action. I also find the action of bending back<\/em> an instructive image for thinking about innovation in the third sector. The task at hand for many social enterprises is not to create a brand-new economic system but to reevaluate and reconsider how business can be a force for good, how seemingly rigid conventions can be curved. (Connections to King\u2019s arc of the moral universe <\/em>are unintended but welcomed.)<\/p>\n

Enter: Marcus Iannozzi, Founder and Principal of Message Agency, a full-service interactive studio based in Philadelphia that provides social marketing, branding, design, content strategy, website development, and systems integration services.<\/p>\n

\u201cWe do a lot of thinking and deliberation as a team, and people\u2019s voices and ideas really count and make a difference in the work that we do,\u201d said Marcus. \u201cAt our core, we feel that innovation comes from sharing and that directly extends to how we interact with world outside of our business, the ecosystem we function in.\u201d<\/p>\n

Much of Message Agency\u2019s work is focused on collaboration. They take their partnerships seriously and are committed to working with nonprofits, foundations, universities, governments and social enterprises. Message Agency\u2019s long list of clients includes ProjectHOME, Mazzoni Center, Center for Sustainable Energy, and the Sustainable Business Network.<\/p>\n

Not only is SBN\u2019s Sustainable Business Directory<\/a> an example of Message Agency\u2019s design work, but it is also a helpful case study to understand how they help nonprofits and social enterprises leverage tools already at their disposal.<\/p>\n

Committed to open source development, Message Agency created the modules that allow for integration of Drupal and Salesforce. Drupal, an open source content management system, is available license-free, and Salesforce, a customer relationship management product, is free for nonprofits. Taking a step back and realizing the profound impact that integration could have on their client base, Marcus and his team figured out how to incorporate the two tools.<\/p>\n

\u201cWe could have kept these modules as a competitive advantage and made them proprietary, and by all other typical business advice from other people, we should have,\u201d said Marcus. \u201cBut we knew that our clients would benefit tremendously from a tool like this.\u201d<\/p>\n

Instead of making the sexy<\/em> high-dollar contracts their primary goal, Marcus and his team realized that there are many organizations and businesses who are not being served well. And even though there are many self-service tools available, sometimes potential clients and partners do not always know how to leverage these tools for their success. True to Message Agency\u2019s mission and culture, they are working out of the latter half of the familiar give a man a fish <\/em>proverb: <\/em>\u201cWhat we want to do is figure out a cost effective way to help folks learn how to fish,\u201d said Marcus.<\/p>\n

\n

Reflection was a central theme of my conversation with Marcus. In fact, at one point, Marcus even noted that he hadn\u2019t intended for our conversation to lean so heavily towards his philosophy of business; however, this is exactly why our conversation was energizing. Marcus puts his principals into action when it comes to social enterprise and rethinking conventional business ideas. He very much lives the Franklinian ideal that \u201cwell done is better than well said.\u201d<\/p>\n

Social enterprise values are baked into his person. \u201cIf I can\u2019t run a business in this way, I don\u2019t want to run it at all,\u201d he said. He jokes that some may see this as a dysfunction, but this is obviously far from the truth. He has a vision for how business can be a force for good in Philadelphia and he is unwavering in his dedication to his values that have led him through his career journey. \u201cI have always been working in the third sector, even before we had the term social enterprise to define what businesses like this were doing.\u201d<\/p>\n

And Marcus is not alone. Message Agency\u2019s anatomy as a values-based business appeals to talented individuals looking to both engage in the fast-paced innovative world of technology and participate in work that considers more than the conventional bottom line.<\/p>\n

\u201cI have the greatest staff in the world,\u201d he said. \u201c[Message Agency] attracts super smart, super conscious people. Assembling a cast of folks like this creates a culture of reflection, because we are always asking questions of ourselves, of our clients. Our culture is about being thoughtful.\u201d<\/p><\/blockquote>\n

Creating a workplace culture like this that promotes learning, collaboration, and reflection not only creates a creative, supportive workplace, but it also ensures that they are able to provide quality service and products to their clients. At Message Agency, employees are encouraged to reflect on their work and what kind of environment they require to not only hit deadlines, but to complete tasks well.<\/p>\n

Keep in mind, when Message Agency initially completed their B Impact Assessment, a free online tool that helps businesses measure their social and environmental impact, they were recognized as a \u201cBest for the World\u201d company. They specifically excel in the areas of the assessment that focus on how a company values their employees. In 2016, when B Lab segmented the \u201cBest for the World\u201d winners into different categories, Message Agency was recognized as a \u201cBest for Workers\u201d business. (They have been recognized as \u201cBest of the World\u201d three years in a row.)<\/p>\n

Not only does Message Agency have a very narrow difference in salaries between the highest and lowest earners, but Marcus has been very intentional in fostering a specific kind of culture. For Marcus, thinking about employees requires a business owner to contemplate who owns value.<\/p>\n

\u201cAs a business owner, I think fundamentally differently about who owns the value that our business collectively generates; our employees, in particular, contribute substantially to that value, and we respond with employment, benefits and management practices that reflect that acknowledgement,\u201d said Marcus (\u201cBest for the World\u201d\u00a0List<\/a>).<\/p><\/blockquote>\n

It is important to note, however, that even as we celebrate businesses, like Message Agency, in the social enterprise space, that rethinking business conventions and then subsequently putting those values into practice is difficult. Marcus stressed that communities like the local B Corp network and SBN are helpful to remind yourself that you are not alone.<\/p>\n

\u201cBeing a part of a community is powerful. Being a business owner is lonely and difficult no matter what sector you are in, but finding other like-minded folks who all look at business in a particular way\u200a\u2014\u200athat is amazing and reaffirming,\u201d said Marcus.<\/p>\n

This sense of belonging is vital. Businesses who value more than just the conventional bottom line still have to consider the bottom line. Business owners have to know how to make a profit, but this doesn\u2019t automatically assume that they should receive the lion\u2019s share of that profit. It is a different way of thinking about business and it can become exceptionally difficult when business owners watch colleagues make different decisions, with different values, and become richer because of it. But when business owners are in a community where their principles are valued and affirmed, it allows the social enterprise movement to continue to have a positive lasting impact in local economies.<\/p>\n

\u201cPhiladelphia is a hub for social enterprise,\u201d said Marcus. \u201cYou can<\/em> run a business like Message Agency in Philadelphia. There are external pressures in other big cities that keep you from making the decisions that you want to make.\u201d<\/p>\n

When Marcus talks about Philadelphia, he is a cheerleader for this town. \u201cIf I could wave pom-poms I would,\u201d he said.<\/p>\n

He affirms that the social enterprise and social justice community is strong in the city and that it is increasingly essential for this community to stay strong, stay together, and \u201cto build bridges and coalitions that we didn\u2019t even know could exist.\u201d<\/p>\n

After my conversation with Marcus, I am encouraged to think big, to continue to create spaces for collaboration and community\u200a\u2014\u200aspaces where people can support each other as they bend <\/em>their <\/em>ideas about the role business plays in communities without breaking their spirits. And I am also convinced that I want people in my corner like Marcus and his team, with or without pom poms. Don\u2019t you?<\/p>\n

\n

To learn more about Message Agency, click <\/em>here<\/em><\/a>.<\/em><\/p>\n

\n

The author, Bradford Bucknum, serves the Sustainable Business Network as the Member Relations Associate. He focuses on member experience, communications, and retention. In 2016, he received his MFA in Poetry from Temple University. Questions?: bradford@sbnphiladelphia.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Message Agency Story \u201cTo me, business is personal. I…<\/p>\n","protected":false},"author":10,"featured_media":209126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[215],"tags":[108,109,110,111,55],"class_list":["post-73","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-member_connections","tag-entrepreneurship","tag-social-enterprise","tag-sustainable-business","tag-technology","tag-workplace-culture"],"acf":[],"yoast_head":"\nA Culture of Reflection Is a Culture of Innovation - Sustainable Business Network of Greater Philadelphia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sbnphiladelphia.org\/member_connections\/a-culture-of-reflection-is-a-culture-of-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Culture of Reflection Is a Culture of Innovation - Sustainable Business Network of Greater Philadelphia\" \/>\n<meta property=\"og:description\" content=\"The Message Agency Story \u201cTo me, business is personal. 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